Accessing reliable information to cast a vote, with unchallenging navigation and convenience.
BALLOT
BUDDY
UX RESEARCH
DESIGN SYSTEM
UX DESIGN
Physical Extension
The redesigned physical ballot using visual design for easy reading, QR codes, and familiar voting behaviour, while keeping costs low.
Digital Extension
Ballot Buddy simplifies voting by providing information on policies, candidates, and creating a personalized voting plan in a single platform.
Current Experience
Voting often becomes a communal endeavour, involving time-consuming and error-prone circle-filling on OMR ballots.
The abundance of technical jargon necessitates frequent online searches, leading to a discouraging experience for voters
To gain insights and inspiration, we analyzed ballots from various countries to identify successful practices and areas for improvement in the existing ballot.
Secondary Research/Other Countries
Who is this for?
Returning voters who are seeking a tangible experience that helps them confidently cast their votes
On the go and busy
Seeks reflection
Looking for tangible experiences
Access to primary advertising channels
Voting is a way to move forward, but occasionally feels like a setback
Touch-Points / Experience Mapping / Opportunity Areas
Sign up for personalised election updates and choose your preferred language for seamless app and ballot integration.
QR Code scanning on the ballot enables users to view detailed information about each proposition.
Empowers informed decisions and simplifies the voting process by providing policy and candidate information, and enabling the voters the creation of personalised voting plans.
Clean visual structure with occasional feedback elements allows users to feel confident and in-control of their
voting choices
Get timely registration reminders and election updates. Access policy details and candidate information to make informed decisions and seamlessly add them to your voting plan.
Voter will be able to explore comprehensive and un-biased information, including their views on key issues, for informed decision-making and easily add candidate details to their voting plan.
A unique voting experience
unbiased information and confidence to cast your vote independently, makes the user feel that their voice counts
The hybrid model for voting was user-friendly, allowed easy access to information, and enabled pre-planning of choices.
Insights/User Testing
The proposed solution decreased the average voting time from 45 to 25 minutes, ensuring voters’ research efforts were worthwhile.
Insights/User Testing
The Ballot Buddy app helps voters register, reminds them of elections, and provides info on policies and candidates. With the physical ballot, voting becomes easier. The app also allows viewing saved choices and scanning QR codes for more info.
User Flow / Navigation Process / Customer Progression
A seamless, efficient and satisfying experience that enables voters to cast their votes confidently and effortlessly.
By highlighting crucial details, propositions capture voters' attention effectively. Increased spacing between voting options minimizes the likelihood of errors.
The redesigned ballot displays policy details and financial impact in a clear and concise manner. Improved visual hierarchy and color coding aid navigation.
Voting should be rewarding, making voters feel valued and heard, knowing their vote matters. Research efforts should be worthwhile.
